BUSINESS PRINCIPLES/OBJECTIVES
CUSTOMER SATISFACTION STRATEGIES
1 Reliability
The Company is committed
to ensuring that publicized departure and arrival schedules are
religiously adhered to at all her stations.
The Company again commits
itself to churning out well-maintained coaches to ensure
uninterrupted trips to and from service destinations.
2 Comfort
Although Safety remains
InterCity STC’s most significant attribute, the company
has always
strived to also provide Comfort and Reliability,
the other two significant attributes that any
successful transport operator’s image
should revolve around.
In pursuit of this, the company
offers a wide range of facilities and services to maximize the
comfort and convenience of the customer. These
include relatively decent porter services, park
and ride facilities, entertainment, toilets and
lounge facilities, registered cab services and
advanced ticketing system, which work together
to make our Terminals more comfortable.
Also available are luxury
coach services with snacks, entertainment, washroom facilities
as well
as stewardesses on board to attend to customer
needs.
3 Friendliness
The company’s Customer
Care Function is well structured to offer excellent friendly services
to
the customer. The ready-to-serve, pleasant,
courteous and smartly dressed Customer Care
Assistants continually offer friendly services at
its well-positioned Help Desks, where they
answer customers’ enquiries, give directions
and offer free announcement services among
others.
4 Exceptional Standard Service Delivery
Quality of service delivery
is continually assessed and improved to ensure the best service
delivery in terms of Safety, Comfort and Reliability.
Comfort is maintained at our terminals
and on board our buses. The Company continually
improves terminal facilities with the view to providing
customers with a one-stop service center
with facilities such as Forex Bureaux, Pharmacy Shops,
Beauty and Barbering Salons etc to the
already existing facilities namely, Restaurants,
Supermarkets, Communication Centres,
Bookshops etc.
Pre-departure checks of all buses
including those on transit from other regions are religiously
carried out. This mandatory practice is used as a
safety measure to ensure uninterrupted
service schedules.
5 Provision of Highest Standard of Customer Care
Maintaining the highest standards
in customer care is of utmost importance to the Company.
The customer is placed first in our business approach
and therefore, the training and re-training
of our front-line staff to be well mannered and helpful
in their approach to our clientele is
vigorously pursued. This tradition has also been
extended to all non front-line staff of the
Company.
6 Management Information System (MIS)
IntercitySTC provides a computerized
ticketing system that makes it possible to track lost tickets
as well as lost luggage and also provides customer
information in times of emergency
7 Marketing and Advertising
Intercity STC’s marketing
and advertising philosophy is to build and lead a strong customer
care
orientation that ensures that the customer remains
the focus of the company’s operations.
With relevant strategies and programs via electronic
and print media, Intercity STC continually
ensures that all Business Units within the Company
obtain the most penetrating thrust and
make her the cynosure of all eyes within the industry,
whiles maintaining at least optimal
profitability.
Additionally, Intercity offers convenient
schedule quotations and other information via its
information desk facility located in all its stations nationwide
and the sub-region.
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